ellenor Charity

Following the introduction of a new strapline to the charity’s existing logo, the organisation began refining its mission, vision and values with the marketing team and external stakeholders. I identified an opportunity to extend this into a wider review of the brand guidelines, leading the visual refresh and supporting managers through internal brand training. The outcome was a more authentic and consistent identity that better reflected the organisation’s personality and resonated more strongly with staff and audiences.

I refined the brand guidelines to introduce a more vibrant and expressive visual style while maintaining accessibility and suitability for a hospice setting. This included updated colour usage, more flexible layout rules, and replacing black and white illustrations with colourful minimalist vector illustrations that were easier to expand and apply consistently.

I expanded the existing Ellie the Elephant mascot into a wider range of poses and applications for campaigns, fundraising events and children’s care materials, helping bring more personality and familiarity into the brand.